In-house and consulting experience in med tech, beauty, fashion & retail, and automotive.

Roles & Duties

1. Identify, hire, & help manage key business partners in product requirement areas such as usability/human factors and in product launch areas such as PR and marketing agencies.
2. Work with the CEO and sales leadership to create key commercial & operations plans, including processes & strategies for distribution, contracting, business planning, sales comp., forecasting, budgeting, & goals.
3. Conduct market analyses to track competitive activities and provide recommendations for market opportunities in new clinical spaces & regions.
4. Develop & execute an extensive primary market research program to provide market validation, well-defined customer needs, product requirements, early product feedback, clinical evidence, & a well-established KOL program prior to/ after product launch.
5. Work with the Executive team in strategic planning, organizational development, budgeting, & fundraising efforts. Drive product & market focus and lead the launch of the company & its products.
6. Lead the business in the product definition, customer validation, placement, & adoption of novel medical/digital health devices; educate the broader team on key commercial processes & insights.

Link to Case Study

Roles & Duties

1. Increased revenue by $200k+ in my first quarter via omnichannel organic strategy.
2. Implemented a full branding transformation: new design language, messaging, logo, website, and eCommerce site (a first in the industry).
3. Successfully led three global product launches, gaining international media coverage.
4. Improved webinar registration and attendance by +1700%, lead generation by +540%, and MQL generation by +888% via development and execution of full-funnel strategy.
5. Implemented new corporate CRM with lead & marketing automation, A/B content testing, analytics reporting, and social listening.
6. P&L ownership of commercial budget with multi-stakeholder consensus building

Link to Case Study

Roles & Duties

1. Campaigns & events managed generated 20k+ leads and $12.5m+ in sales
2. Forged strategic partnership to attend conferences and events for free, valued at $2m+
3. Performed as the company’s first Delivery Presenter, delivering over 50 presentations to both customers & Tesla’s executive directors
4. Coordinated and led 20+ regional events across California, as well as regional marketing, leadership development, and market development
5. Built, developed, and led a nationally-leading team of 30+ high-performers
6. Established a regional onboarding and change management process for new hires, staff departures, and shifts in strategy

Link to Case Study

Company Overview

Michael Kors (Nasdaq: CPRI) is a luxury retail fashion brand selling ready-to-wear apparel, accessories, watches, jewelry, footwear, and fragrance.

Roles & Duties

1. Generated £2.5m+ via managed marketing events, campaigns, and direct sales
2. Developed and spearheaded development training program for all Scottish employees

Company Overview

Tart Collections is a privately-owned fashion retailer that specializes in women’s ready-to-wear sportswear apparel. Tart is sold directly to consumers via eCommerce channel, as well as distributed via numerous Fortune 500 international luxury retailers.

Roles & Duties

1. Implemented data-driven upstream strategy, leading to $6.4m+ in growth
2. Directed marketing campaigns & initiatives, including increasing organic social media traffic increases of ~200%, leading to $40k+ additional quarterly revenue.