> PORTFOLIO
Partners & Clientele
Video Production:
Event Production:
Organized and promoted a digital event series with dozens of key opinion leaders from around the globe.
Forged strategic partnership with SF International Film Festival and coordinated partnership event participation in 2018 festival.
- Chaired a team of 35+ drivers and salespeople, 15+ vehicles, and 12+ locations.
- VIP attendees and social presence led to positive PR for Tesla.
- Event generated 600+ leads, $250+ in sales, and social media exposure by influential leaders like Terry Crews and Boots Riley.
Led the 2017 LA Auto Show Tesla team and booth, which was the first public showcase of the Tesla Model 3.
- Managed a team of 100+ employees and hosted visiting Tesla executives / VIP guests.
- Event generated 10k+ leads, $3m+ in revenue, and $13m+ in press coverage.
Coordinated and promoted the collection and flagship retail store launch event in Glasgow’s famous Corinthian Club.
- Worked cross-functionally with sponsors and media partners (including GQ, Vogue, House of Fraser, and the Daily Record).
- Spearheaded an omni-channel social campaign to promote attendance, leading to a 10% increase with zero ad spend.
Coordinated 2014 Vogue Fashion’s Night Out event for Tart Collections, featuring a runway fashion show of the Fall 2014 collection and partner vendor giveaways.
Campaigns & Advertising:
With experience across the board in SEO, SEM, social media advertising, and partnership campaigns, I’ve managed budgets of all sizes and bolstered demand generation consistently month over month.
Built go-to-market strategy, digital strategy, strategic brand narrative, referral program, and multi-channel outreach campaigns. Led to 38% year-over-year increase in revenue.
Worked cross-functionally with sponsors and media partners to build & execute an omnichannel digital campaign strategy for promotional event. Led to a 14% ticket sale increase.
Managed influencer Instagram campaigns for partnership with Sephora. Resulted in a 22% increase in average impressions and a 13% increase in average engagement per post.
Developed content and organic social strategy for distribution launch with Nordstrom. Resulted in a 17% post reach increase.